In a recovering economy, many aspiring entrepreneurs have found their opening to start a business. Some savvy boomerpreneurs, like Bill and Donna, are coming out of retirement for the promise in new enterprise. Launching a small business after retirement, however, comes with its own set of challenges.
Before opening their store, Hometown Hardware, Bill served as executive at a prestigious supermarket chain and Donna was a preschool teacher. A working knowledge of traditional marketing, loyal customers, and a lot of perseverance has kept this small hardware store afloat; but with their savings now exhausted, Bill and Donna turn to other opportunities to save their store.
The couple recently partnered with Josh Deutsch, the owner of a small, Cincinnati-based printing company, to develop a new logo and advertising. Taking cues from Remake America's social media guru, Hometown Hardware launched a Facebook page focused on building content, conversation, and engagement with their local community.
Bill caught up with financial guru, Farnoosh Torabi, to discuss Hometown Hardware's progress. What have you done to push your business into the 21st century?
Please share your solutions, personal stories, and honest opinions. Please do not add personal attacks, vulgar language, or other offensive comments; they'll be removed.
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